Spotify
Increasing awareness of R&D internship opportunities and diversifying the candidate pool
The Skills: Account Management, Client Management, Positioning, Messaging, Marketing Strategy + Program Execution, Quantitative + Qualitative Insights, Real-Time Program Iteration
The Challenge: Spotify, the world's largest and most successful music streaming service, wanted to introduce over 130 Research and Development and Business oriented internship opportunities to a diverse network of college students across the country.
KPIs: Awareness, Engagement, Consideration, Acquisition, Conversion
The Outcome: We recruited a team of student talent ambassadors to join the Spotify Street Team at six college campuses nationwide. Street Team members leveraged campus speaking opportunities and personal social media channels to increase awareness about Spotify’s available internship opportunities. Results included:
1.5k digital student interactions via email and LinkedIn
1.3k direct interactions with diverse candidates
700+ qualified student emails were collected
Polo rALPH lauren
Increasing brand relevance and purchase consideration among Millennial and Gen-Z college students
The Skills: Account Management, Client Management, Positioning, Messaging, Marketing Strategy + Program Execution, Quantitative + Qualitative Insights, Real-Time Program Iteration
The Challenge:
Positively shift brand perception and increase relevancy of the Polo Ralph Lauren brand among Millennial and Gen-Z consumers
Drive customer affinity and increase brand advocacy through WOM communication, on-campus activations, and social media content
KPIs: Awareness, Consideration, Affinity, Advocacy
The Outcome:
167.8K Instagram impressions generated with no paid boost
$15.2K collegiate discount sales generated by ambassadors
6.4K student interactions through program events
Sephora Collection
Connecting with a new audience of consumers to shift price perception and increase brand advocacy
The Skills: Account Management, Client Management, New Product Launch, Positioning, Messaging, Marketing Strategy + Program Execution, Quantitative + Qualitative Insights, Real-Time Program Iteration
The Challenge: Introduce college students new products and offerings that Sephora Collection has through a brand ambassador program and in-store events.
KPIs: Awareness, Engagement, Price Perception, Content Creation, Advocacy
The Outcome:
$89K product sales during in-store events
1.1M Instagram impressions on campus rep content
41K unique live student interactions
The Culinary Institute of America
Building a top-tier food blogger program to increase brand awareness and enrollment at The CIA
The Skills: Account Management, Client Management, Positioning, Messaging, Public Relations Strategy, Media Outreach, Event Planning + Execution
The Challenge: In order to increase awareness around enrollment in The CIA, I was tasked to create and launch a top-tier food blogger program. The variety of bloggers who were targeted ranged from self-taught chefs, lifestyle bloggers and local culture bloggers from key markets. Each one had an interest in culinary education and the program kicked off three months prior to the CIA admission deadline. Bloggers were trained to become brand evangelists, were asked to highlight the value of culinary school and clearly define what The CIA has to offer compared to other institutes.
The Outcome: Once secured, the top bloggers were invited to an exclusive event on CIA's campus during the month of October. Bloggers toured the facility, sat in on CIA classes and dined at one of the top restaurants on campus. The program also included working with bloggers on seasonally relevant pitches. Results included 5 top-tier food blogger participants, 20 blog posts, 25 social media posts and 27,000 impressions.