iptiQ by Swiss Re

Closing the middle market protection gap by making life insurance easy

The Skills: Customer Marketing and Engagement, Retention, Social Media, Branding, Communications, Reputation Management, Salesforce Marketing Cloud

  • Crafted a comprehensive customer marketing strategy to engage and retain customers across our ecosystem of products and services.

  • Provided support to align marketing and sales objectives, collaborating regularly with operations to ensure our marketing tactics delivered highly engaging, personalized communications.

  • Worked closely with a reputation management agency and our communications leaders to define and maintain the company's brand voice.

  • Leveraged Salesforce Marketing Cloud to create customer communication campaigns.

  • Managed Lumico.com by developing a content strategy, enhancing user experience, creating blog content, and overseeing page creation via HubSpot.

  • Provided ongoing guidance and support to my teammates.

The Outcome: 

  • Eight Salesforce Marketing Cloud customer email campaigns that led to a 50% increase in policyholder retention.