Nowadays it feels like everywhere we go there’s an advertisement in sight. Companies are continuously promoting products and services to their niche markets via TV commercials, billboards, digital pop-ups, you name it. It’s a cluttered, competitive world out there. For as far as we can see, promoting and advertising your company will always be a “survival of the fittest” but a key differentiator will remain. (Cue drumroll) Your mission statement!
You know what’s really discouraging? When you’ve invested time and energy into developing and designing your shiny new website but you aren’t seeing results. Your content is top-notch, your site structure and keywords are clear, but you’re noticing one minor detail. No one is clicking on your “contact us” button.
Your chances of ranking higher in search engines is better if your site structure is well-organized and intentional. One of the most common questions I tend to receive is about web structure particularly how to rank high for SEO. Here are four tips that explain how to create a website structure that keep SEO in mind.
