Nowadays it feels like everywhere we go there’s an advertisement in sight. Companies are continuously promoting products and services to their niche markets via TV commercials, billboards, digital pop-ups, you name it. It’s a cluttered, competitive world out there. For as far as we can see, promoting and advertising your company will always be a “survival of the fittest” but a key differentiator will remain. (Cue drumroll) Your mission statement!